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About RacingLine

History

RacingLine’s story started in 2001, as a specialist agency to the automotive sector. Initially, we ran the Volkswagen Racing programme (Volkswagen AG originally founded the company to run this in 1997 before selling it to owner Sam Roach in 2001, at which point we renamed it RacingLine). We soon expanded into delivering creative, commercially-aware events to our automotive clients, and from there into a network of support services to help us fully deliver from our in-house resources. Led by a belief in the rewards that events and motorsport can deliver to a manufacturer, its partners and its target audience, we have grown a loyal client list of blue-chip companies that we are immensely proud of. Both RacingLine and our events division RacingLine Events Ltd are today based in Blakelands, Milton Keynes, and continue to develop new clients and new programmes each year.

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About RacingLine

What We Do

Through specialising in extracting true business objectives from the excitement of racing and events, RacingLine has carved itself a unique niche across the worlds of the automotive industry, motorsport and events. Our work is diverse; we hope this website gives you a flavour. But our common theme, whether delivering full motorsport programmes or growing imaginative events, is that our happy team pride themselves on their agility, extreme flexibility and teamwork in response to our customer requirements. We work as a team, we love what we do, we relish challenge and we strive to be a pleasure for our clients to work with.

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